Design Your Strategy
Overview
Now that you know your audience, your marketing message and your unique selling point, you need to choose delivery methods that maximize recipients' responses and meet your goals.
Use the Being Social, Going Mobile and Channels of Communication guides to help you complete this section.
- List the methods of communication you currently use
- Match your marketing messages with the most effective channels of communication
- For each of your audiences: list the methods of communication they currently use
- If your methods don't match your message or audience, list the steps needed to align them
- Develop a web communications strategy based on your audience
- Determine how (and how often) you want to publish certain kinds of content
- Determine how you will use albums, blogs, calendars, forms and podcasts
- Develop an email communications strategy based on your audience
- Determine how you will build your list
- Determine what kinds of information will be sent by email
- Determine how often you want to send email
- Develop a social media strategy based on your audience
- Determine which media outlets you want to use (Facebook, Twitter, Pinterest, etc.)
- Determine what dinds of information will be posted to social media
- Determine how often you want to post
- Develop a multimedia strategy based on your audience
- Determine what kinds of media you can produce
- Determine what kinds of information will be produced as audio and/or video
- Determine how often you can produce audio and video
- Develop a mobile communications strategy based on your audience
- Plan to produce content, images, audio and video for display on mobile devices
- Determine what kinds of information will be sent by text